<![CDATA[Sunburnt Internet Marketing]]> https://sunburnt.com.au/ Sunburnt Internet Marketing https://sunburnt.com.au/ https://sunburnt.com.au/ox/webcore/attachments/22968/avatar-sunburnt-transparent.png?width=200&height=200 http://www.rssboard.org/rss-specification <![CDATA[Stormy Weather Hits Google Rankings]]> Stormy Weather Hits Google Rankings

There has been a sudden shift in the rankings of many keywords on Google this week. We suspect it may indicate the rollout of the final update to Google's Penguin algorithm. Penguin was a project started by Google in 2012 to put an end to black-hat SEO techniques, most notably link-spam.

Last year, Google announced they would release the final update to Penguin in December, although this never eventuated. It is likely that the update was delayed and is starting to surface now. They have indicated that the purpose of the update is to integrate their spam-detection algorithms into their real-time search algorithm. Currently, their spam data is maintained separately and updated less frequently than their core data.

The outcome is that search results are likely to be less stable as a site's quality score can shift in real time whenever a change is detected by Google. Previously, such changes could take months to influence actual search results.

The data below shows a change in search traffic detected around April 25.



https://sunburnt.com.au/stormy-weather-hits-google-rankings https://sunburnt.com.au/stormy-weather-hits-google-rankings Mon, 9 May 2016 01:11:02 +1000
<![CDATA[Google Clarifies Local Search Ranking Factors]]> Google Clarifies Local Search Ranking Factors

Google have recently updated their "Improve your local search ranking" guidelines to include a few new ranking factors. The list of factors they have publicly revealed are:

  • Google Local profile completeness
  • Location verification
  • Accurate opening hours
  • Reviews and response rate
  • Photo accuracy and appeal
  • Distance
  • Relevance
  • Brand recognition


https://sunburnt.com.au/google-clarifies-local-search-ranking-factors https://sunburnt.com.au/google-clarifies-local-search-ranking-factors Thu, 28 Apr 2016 02:55:07 +1000
<![CDATA[New domains coming: yourname.au]]> New domains coming: yourname.au

Today the Australian Domain Adminstration Board (auDA) has approved a proposal for domain registrations in the .au namespace, for example "yourname.au". This good news opens new doors for domain registrations and is expected to have many benefits, such as:

  • making more domain names available
  • allow for shorter, more appealing and more memorable domain names
  • give Australians more choice is deciding what domain name to register
  • fulfilling market demand for country-level brand names
  • being more attractive to individuals than the current option, id.au
  • strengthening the “.au brand” in a globally competitive market

auDA is now undertaking a comprehensive policy development process and further stakeholder consultations to determine the best approach for implementing direct registrations in the .au namespace.  All changes will take into account the impact on existing registrants, in a manner that is consistent with the .au policy and regulatory framework.

The opening up of the .au domain space presents a good opportunity to capture previously unavailable keyword-relevant domain names. It will also be important to protect your brand name by ensuring you own your brands .au domain.

These changes will take some time to implement. auDA will make further announcements during the year as the work progresses. We'll keep you posted.


https://sunburnt.com.au/new-domains-coming-yourname-au https://sunburnt.com.au/new-domains-coming-yourname-au Thu, 21 Apr 2016 01:49:17 +1000
<![CDATA[[New Feature] Secure Webmail]]> [New Feature] Secure Webmail

Dear Sunburnt Customers,

We're happy to announce we've upgraded our webmail server to use 2048-bit https (secure) encryption. This means you can safely access webmail without worrying that your mail, or password, is being snooped on.

This is good news for frequent travelers, because while your home ISP is unlikely to be mining your data, foreign ISPs may not be as friendly. Spammers, for example, have incentive to steal passwords so they can use legitimate email accounts for sending spam.

To access your webmail, login to your account and select 'webmail' from the 'email' menu. You can also go directly to:


Using the direct link, you will notice the new "lock" symbol, indicating that your connection is secure.

Web encryption is becoming increasingly important, and this upgrade is just one of our planned improvements to protect your data and your privacy. If you have any questions, please don't hesitate to contact us by replying to this email.


https://sunburnt.com.au/new-feature-secure-webmail https://sunburnt.com.au/new-feature-secure-webmail Sun, 28 Feb 2016 07:19:07 +1100
<![CDATA[[New Feature] Page Analytics]]> [New Feature] Page Analytics

We've just released an update to our software that makes it easier for you to get more meaningful visitor analytics. When you log in, you'll now notice a "Page Analytics" link at the top of each page.

This link retrieves all the data from our analytics server and filters it all for that page. You can see the visits, referrers, search terms and any other metrics for that single page since it was published. This is very useful to determine how effectively each page on your website is performing. You can also use it to check the reach of new articles that you publish.

We hope you find this new feature useful. If you have any questions, feel free to send us an email. Wishing you all the best for 2016.


https://sunburnt.com.au/new-feature-page-by-page-analytics https://sunburnt.com.au/new-feature-page-by-page-analytics Wed, 6 Jan 2016 09:52:20 +1100
<![CDATA[Tracking Your Newsletter Readers]]> Tracking Your Newsletter Readers

Hi all,

We've added a new feature to our platform recently to give your more insight into the number of people and type of people that read your newsletters. If you take a look at your delivery stats you'll notice a few new columns on this page:

Each delivery now includes statistics on the number of people who opened the email, the number of email addresses which bounced and the number of people who unsubscribed using the unsubscribe link in each newsletter.

You can also click through to get more detailed reader statistics. The graph below shows the days which readers opened the newsletter.

You can also see where your readers live, by country, state and even city. This example uses the United States, but the same details apply to all countries.

Some other statistics which can be quite useful are the devices your readers are using (mobile or desktop) and the time of day they read your newsletter.

Similar statistics are also available for your website visitors as you probably already realise. We've just integrated the tracking of newsletter readers with the tracking of website visitors so you can take advantage of all the goodness of our analytics platform.

If you have any questions, just reply to this email (if you're reading this as an email), or pop them in the comments below (if you're reading this online).



https://sunburnt.com.au/tracking-your-newsletter-readers https://sunburnt.com.au/tracking-your-newsletter-readers Thu, 24 Sep 2015 07:21:22 +1000
<![CDATA["Access Denied" Email Errors [Resolved]]]> "Access Denied" Email Errors [Resolved]

We currently have an issue with our network provider that is causing some email to bounce with the error message "550 5.7.1 Access denied". We are working on the problem now and it will be fixed ASAP.

Thanks for your patience and understanding.

NOTE: This issue has been resolved.


https://sunburnt.com.au/access-denied-email-errors https://sunburnt.com.au/access-denied-email-errors Mon, 7 Sep 2015 03:42:10 +1000
<![CDATA[[New] Mobile Accounting App]]> [New] Mobile Accounting App

Sunburnt Internet Marketing is happy to announce the release of our new mobile expense tracking and accounting app, "Money Talks". We wrote Money Talks out of frustration from the lack of easy to use accounting apps on the market. We also wanted to ensure all our accounting data is validated correctly so we used the bullet proof double-entry model.


Features include:

  • Record your expenses quickly and easily
  • See your daily spend in your journal
  • Check your expenses for any period using the cashflow report
  • View account balances on the balance sheet
  • Track income and expenses
  • Real double entry accounting
  • Supports multiple currencies
  • Unlimited accounts organised in a hierarchy
  • Easy to use
  • Free download


Each account can have a different currency, which you can also use to track your investments. Just make an account for each investment.

Money Talks is currently available on Google Play for the Android Platform.

Install Money Talks Now!

We hope you enjoy the app.


https://sunburnt.com.au/new-mobile-accounting-app https://sunburnt.com.au/new-mobile-accounting-app Thu, 9 Jul 2015 02:00:57 +1000
<![CDATA[Google Takes On Mobile Rankings]]> Google Takes On Mobile Rankings

A little over a month ago, Google announced they were releasing changes to their ranking algorithms for mobile searches. Specifically they would be favouring mobile friendly websites on mobile devices.

Makes sense I guess.

Google's updates haven't yet put anyone out of business, but there has been gradual loss of traffic for many businesses without a mobile site, as the data for atu2.com shows below.

Now Bing have announced they will be following suit and making mobile-specific updates to their algorithm in the coming months. This shows that the trend is likely to grow, with mobile and desktop search results diverging more in the future.

Basically all this means is if you haven't already, now is a good time to get your website's mobile experience up to par.

It's hardly necessary to convince people of the importance of mobile support anymore. Well over half of the traffic to our servers comes from smartphones and it only increases month over month. Heck, most of us are at a stage where we wondered how we ever survived without our fancy Android or Apple smartphones.

If your website is already mobile friendly, then congratulations! If you don't yet have a mobile version of your website however, just send us and email at support@sunburntseo.com and we'll work with you to get you mobile friendly on a budget that works for you.


https://sunburnt.com.au/google-takes-on-mobile-rankings https://sunburnt.com.au/google-takes-on-mobile-rankings Wed, 27 May 2015 03:21:19 +1000
<![CDATA[New Webmail App Online]]> New Webmail App Online

Hey there,

This is just a quick email to let you all know that we've upgraded our webmail application and set up an address to make it easy for you to find. You can access the new webmail at


Webmail is especially handy for frequent travelers because sometimes you find yourself on a wifi connection that will let you browse the web but won't let you send email. You can also use it from an Internet Cafe if you can't get a wifi or data connection.

Try it out, and if you have any problems just let us know.


https://sunburnt.com.au/new-webmail-app-online https://sunburnt.com.au/new-webmail-app-online Fri, 22 May 2015 03:52:51 +1000
<![CDATA[We've Tripled Our Capacity!]]> We've Tripled Our Capacity!

Sunburnt Internet Marketing is happy to announce that we have completed a major upgrade of our network, tripling our service capacity. Our old network served us so well for so long that we postponed this upgrade year after year. We haven't ditched the goodness of that old system though, we just gave it bigger wings.

Our software and hardware upgrades mean a more responsive system with more capacity for you and your customers. This is especially important as Google use website responsiveness and availability as a quality indicator and import factor for ranking search results.

Our customer's sites continue to perform well in Google and we continue to work behind the scenes to make sure our software is optimised in every way possible to get you the best search rankings.

We hope you enjoy the upgraded system, and don't worry, everything looks and works just the same as it always did :)


https://sunburnt.com.au/we-ve-tripled-our-capacity https://sunburnt.com.au/we-ve-tripled-our-capacity Mon, 13 Apr 2015 04:57:39 +1000
<![CDATA[Spam Filter Upgraded]]> Spam Filter Upgraded

Dear Valued Customers,

Recently we deployed a new spam filter on our network which adds literally hundreds of new tests on your incoming mail. With well over half of all email on the Internet being spam, we're sure you'll notice the difference in your inbox.

Spam is a problem for you because it create a lot of distraction making hard to find important messages in your inbox. It's a problem for us because it clogs up our network and can spread malicious software mostly designed to send more spam.

That's why we're adamant about stopping it.

Below are some of the statistics on just a handful of the tests that our spam filter runs on your mail. If you have any problems with our filter blocking legitimate email, please let us know the email address being blocked so we can investigate.

Best wishes,



https://sunburnt.com.au/spam-filter-upgraded https://sunburnt.com.au/spam-filter-upgraded Wed, 25 Mar 2015 09:04:04 +1100