How Google Killed The Long Tail |
This year was a year of big change in Search Engine Optimisation. Google particularly have made some sweeping changes to their algorithm. Google are now
- listening to social network signals such as tweets, shares and likes
- placing more emphasis on recognised brand names
- rewarding fresh content for some search queries
- penalising "low quality content" heavily
- pushing their own products more agressively
- hiding query keywords from webmasters
Take a look at the infographic below to see how and why these changes have been made. As you will see, SEO remains a game of cat and mouse.
Or more accurately, "500-pound gorilla" and mouse.
How Google Killed The Long Tail
About Roger Keays
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